Last edited by Telmaran
Saturday, August 8, 2020 | History

5 edition of Strategic media planning found in the catalog.

Strategic media planning

Kent M. Lancaster

Strategic media planning

a complete text with integrated software

by Kent M. Lancaster

  • 367 Want to read
  • 22 Currently reading

Published by NTC Business Books in Lincolnwood, Ill., USA .
Written in English

    Subjects:
  • Mass media -- Planning -- Handbooks, manuals, etc,
  • Mass media -- Planning -- Software

  • Edition Notes

    Includes bibliographical references and index.

    StatementKent M. Lancaster, Helen E. Katz.
    ContributionsKatz, Helen E.
    Classifications
    LC ClassificationsP95.815 .L36 1995
    The Physical Object
    Paginationp. cm.
    ID Numbers
    Open LibraryOL1098325M
    ISBN 100844235377
    LC Control Number94023032
    OCLC/WorldCa30978984

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Strategic media planning by Kent M. Lancaster Download PDF EPUB FB2

Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective Cited by: Books Advanced Search New Releases Best Sellers & More Children's Books Textbooks Textbook Rentals Sell Us Your Books Best Books of the Month.

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STRATEGIC MEDIA BOOKS PUBLISHES NONFICTION BOOKS WITH AN EMPHASIS ON TRUE CRIME. All queries, proposals, and submissions should be sent by e-mail only. Queries, proposals, and submissions should be typed, double spaced and in 12 point font. All attachments should be sent in Microsoft .docx format.

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Founded inStrategic Media Books. Media Terminology Media Planning - A series of decisions involving the delivery of messages to audiences. Media Objectives - Goals to be attained by the media strategy and program. Media Strategy - Decisions on how the media objectives can be attained.

Media - The various categories of delivery systems, including broadcast and print Size: 3MB. The Strategic Planning Reference and Resource Book has been designed to familiarize you and help you through the strategic planning process in a step-by-step approach.

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publisher of original paperback and e-book editions that aims to bring its outstanding publishing program to the widest possible audience. A DEFINITION OF STRATEGIC PLANNING Strategic planning is a tool for organizing the present on the basis of the projections of the desired future.

That is, a strategic plan is a road map to lead an organization from where it is now to where it would like to be in five or ten years. It is necessary to have a strategic plan File Size: 38KB.

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CHAPTER ONE Introduction to Media Planning: The Art of Matching Media to the Advertiser’s Marketing Needs 1 Media: A Message Delivery System 2 Media Planning 3 The Changing Face of Media Planning 4 The Changing Role of Media Planners 8 Classes of Media 10 General Procedures in Media Planning 15 Principles for Selecting Media.

Module 1 / Introduction to Strategy, Planning and Structure. Strategic Planning Edinburgh Business School 1/ changes in relative prices, and then be able to analyse the factors which have caused File Size: KB. Media Management in Theory and Practice Picard, ),1 and exploring strategic options for companies operating in various markets and regulatory settings (Gershon, ; Hoskins, Finn, & interactive television devices, and e-books.

develop a sense of judgment that will be used to create a strategic media plan that will solve a complex marketing problem. Course Goals and Student Learning Objectives By the end you will have examined a wide range of challenges and procedures involved in the process of media planning/buying and the evaluation of media.

"In this second edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the first edition while both extending the scope and deepening understandings about strategic management theory in application to media .Strategic planning: Books.

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